We came up with soem initial ideas before we decided which one we would use. We used the letters ELE because it is combined with all of our names (Emma, Lizzie and Ella). Another thing that we also decided to use was such things as stars and hearts because we assocciate these kind of things with girls, our target audience. We decided to do them in black and white first and then when we chose which one to use we then would add some colour. Also by using all different fonts we could see which one looked the best.
This is the logo that we decided to use on our final product. I chose to use pink because it is a very girly colour and will therefore reach out to the choosen target audience. I used a star because again it symbolises what girls like. The curvy/ flowy letters make the logo stand out more and more eye catching. However when we put it on our film the colours changed so it wasnt as pink as we wanted it. Even it is still slightly pink it is not what we initually wanted to have as our logo.
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